The initiative is part of the Mars Sustainable Solutions' - the team supporting one of the largest coral restoration programs in the world - to restore the deteriorating coral reefs. By focusing on Mars' Big Build initiative, the company aims to boost biodiversity and meet its target of restoring 1 million corals worldwide by the end of the year.
The Big Build, part of Mars' Sheba cat food brand's Sheba Hope Reef initiative (nka Sheba Hope Grows - "more coral today; more fish tomorrow"), involves planting 30,000 corals across 2,500 square meters of reef in the Spermonde Archipelago, Indonesia. This project is part of a larger Mars initiative to restore coral reefs globally.
The coral restoration efforts are crucial as coral reefs are vital ecosystems that support a diverse range of marine life. With climate change and human activities posing significant threats to these fragile ecosystems, it is essential to take action to restore and protect them.