Pottery Barn Kids Teams Up with Tastemaker Aerin Lauder for Classic Children's Style

Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led, and sustainable home retailer, has partnered with luxury lifestyle brand Aerin to bring a new age group classic, pretty-prep style. This collaboration combines the timeless elegance of Aerin Lauder's signature style with Pottery Barn Kids' expertise in creating beautiful and functional spaces for children.

The collection, curated by Aerin Lauder, includes a wide range of baby gifts, decor, nursery textiles, and furniture. Each piece is crafted in a modernized traditional style, blending sophistication with playful elements to create a dreamy and stylish environment for children. From whimsical bedding to charming wall art, every item in the collection exudes a sense of timeless beauty.

Pottery Barn Kids, renowned for its commitment to sustainability, ensures that the materials used in the collection are eco-friendly and safe for children. The brand's dedication to ethical sourcing and responsible manufacturing shines through in every piece, making it a perfect choice for environmentally conscious parents.

The collaboration between Pottery Barn Kids and Aerin reflects the evolving needs and tastes of modern families. As children's spaces become an extension of the overall home design, the collection offers a seamless blend of style and functionality. With a focus on creating spaces that can grow with the child, the collection features versatile furniture and decor that can be easily adapted as the child's tastes change.

In addition to the launch of this collaboration, Pottery Barn Kids recently announced a change in leadership. Marta Benson, who served as the CEO since 2023, will be stepping down in April. Two long-time Williams-Sonoma executives are set to take over her responsibilities, ensuring a smooth transition and continued success for the brand.

As Pottery Barn Kids continues to innovate and provide high-quality products for children, the collaboration with Aerin brings a new level of sophistication and style to their offerings. From the nursery to the playroom, parents can now create a timeless and elegant space for their little ones, inspired by the classic, pretty-prep style of Aerin Lauder.