Restoration Hardware reveals a new retail concept inside a dramatically revived Boston building. The furnishings store has moved into the hospitality business — but the food may not be the point. With its brick Victorian row house aesthetic, Restoration Hardware offers a unique shopping experience that combines retail and hospitality in one setting.
Designer Samantha Pratt first met the owners of this brick Victorian row house back in 2013 at the then brand-new Restoration Hardware on Newbury Street. The owners were looking for someone to help them design their new home, and Pratt was the perfect fit. Working closely with the owners, Pratt transformed the space into a stunning showcase of Restoration Hardware's furniture and decor, while still maintaining the historical charm of the building.
Restoration Hardware, the furnishings retailer that sells antique iron calipers and German carnival noses, already boasts a wide range of unique and eclectic offerings. With its new retail concept in Boston, the company takes it a step further by integrating a hospitality experience. The focus is not solely on the food but rather on creating an immersive environment where customers can fully experience the brand.
NEW YORK — On the second Saturday in September, the new RH Gallery opened its doors to the Meatpacking District, looking just as you'd expect: like a Restoration Hardware catalog come to life. The Boston location follows the same concept, offering customers the opportunity to step into a real-life Restoration Hardware catalog. The beautifully designed space showcases the company's furniture and home decor in a way that allows customers to envision the pieces in their own homes.
The cafes in Restoration Hardware's mansion-like galleries have been so successful in Chicago and West Palm Beach, Fla., that the new Boston location is expected to follow suit. Customers can enjoy a meal or a cup of coffee while surrounded by the brand's signature style. The combination of retail and hospitality creates a unique and memorable experience for visitors.
Restoration Hardware may finally get to open its new Boston gallery this week. As crews on Tuesday perfected the lawn outside the historic building, the store's co-CEO, who goes by the name Gary, said the goal is to open the doors next week. The anticipation is high, as customers in Boston eagerly await the unveiling of this exciting new retail concept.
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here. While Racked may no longer be providing updates on Restoration Hardware's Boston gallery, the buzz surrounding the new concept continues to grow.
Americans received nearly twelve billion catalogues last year, but few as baroque as those of Restoration Hardware. The brand's catalogues have become iconic, showcasing the unique and luxurious products offered by the company. With the new Boston gallery, customers can now experience the brand's offerings firsthand, stepping into the pages of the catalogue and immersing themselves in the world of Restoration Hardware.
