It is hard to get excited after looking at Lovesac's (NASDAQ:LOVE) recent performance, when its stock has declined 22% in the past three months. However, the furniture brand is celebrating its 25 years in business with a campaign that taps into celebrities who use Lovesac products in their home.
Lovesac partnered with Travis Barker, Brandy, Shaun White, and Haley Lu Richardson, among other celebrity customers, to debut its latest 25th anniversary campaign. The campaign includes a New York City pop-up shop and an ad featuring the aforementioned celebrities.
Celebrating 25 years since its inception, the furniture brand is teaming up with A-list celebrities, hosting a New York City pop-up, and launching an ad campaign featuring its celebrity customers.
In an exclusive interview with Cosmopolitan, “The White Lotus” star discussed her attachment to her Lovesac sectional and shared why she loves the brand. She said, "I love [Lovesac] because it's comfortable. It's so washable, and it moves around. I can reconfigure it. It's great for when I'm having friends over."
Lovesac is celebrating its 25 years in business with a campaign that taps into celebrities who use Lovesac products in their home. The 25th Anniversary campaign will lead with Travis Barker, Brandy, Shaun White, and Haley Lu Richardson to highlight key product benefits.
Haley Lu Richardson and Travis Barker also appear in the furniture brand's latest ad. The ad showcases Lovesac's signature product, the Sactional, which is a modular sectional sofa that can be customized and rearranged to fit any space.
The Lovesac Company, the home furnishing and technology brand best known for its Sactionals, The World's Most Adaptable Couch, is celebrating its 25th anniversary with a new campaign. The campaign features a group of celebrity customers who have embraced the brand's unique products.
The 25th Anniversary campaign will lead with Travis Barker, Brandy, Shaun White, and Haley Lu Richardson to highlight key product benefits such as washability, reconfigurability, and adaptability. The campaign will also include a pop-up shop in New York City where customers can experience Lovesac's products firsthand.
After going through three couches in a decade, this author took the plunge and tried Lovesac's washable, rearrangeable Sactionals 'designed for real life.' The author described the Sactional as "a game-changer" and noted how easy it was to clean and rearrange.
In conclusion, Lovesac is celebrating its 25th anniversary with a star-studded campaign that highlights its unique products. The campaign includes a pop-up shop in New York City and an ad featuring Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. The campaign is a testament to the brand's commitment to innovation and adaptability, which have helped it thrive for 25 years. Whether you're a celebrity or just a regular customer, Lovesac's products are designed to make your life easier and more comfortable.
